Violet Love Brands Inc. Founder & CEO, is not your typical Los Angeles Fashion Designer. An East Coast native, Rebecca graduated from Penn State University with a degree in environmental engineering. Following graduation, while residing in Ocean City, Maryland, Rebecca began her post-college career in the civil engineering field. Left feeling unfulfilled as a Land Development Engineer, Rebecca felt certain another career path would allow her to embrace her creative spirit.
Violet Love Headbands, named after Rebecca’s love of her favorite color, developed from a desire to obtain what could not be found. After embarking on a search for a headband to suit her needs, Rebecca was left dumbfounded that nothing fit her vision. It was this experience that compelled her to design a headband collection in 2006. Later that year, Violet Love Headbands was announced the winner of the LAUNCHED contest at SURF EXPO, featuring the top 10 hottest new products. Realizing the potential of her design abilities, Rebecca resigned from her engineering position and looked forward – grasping the opportunities the fashion world offered.
Taking another bold and unexpected step just three years after launching Violet Love Headbands, Rebecca relocated to Los Angeles. The move brought about positive change and growth for Violet Love Headbands, including the addition of products such as printed hosiery, leggings, and scarves.
In 2012, Rebecca expanded her repertoire by launching a new self-titled L.A. label, Rebecca Michaels. Two extensions compromise this label – Rebecca Michaels sportswear and premier performance wear. The new collections bring a spiced up take on lifestyle pieces - offering the ease of everyday accessibility with a touch of exotic luxury. The sportswear collection takes a more tailored, upscale, and specialty design approach to casual wear while keeping the laidback, bohemian vibe for which Rebecca is well known. The performance collection brings a spiced up take on core fitness wear in luxurious and durable fabrics offered in unique specialty prints and bright colors.
Both of Rebecca’s labels – Violet Love Headbands and Rebecca Michaels have received high accolades from many press sources. Violet Love Headbands have been featured on the Today Show and Health Magazine for their “No Headache-No Slip” features. The Rebecca Michaels label was featured on the cover of Women’s Wear Daily and by Apparel News for its up and coming innovative and specialty design.